Detalles del Título
Detalles del Título

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Título Advances in Advertising Research (Vol. IV): The Changing Roles of AdvertisingLibro Electrónico / En Línea - Libro
Parte de Springer eBooks 2014: Colección 2013-2014
Autor(es) Rosengren, Sara (Autor)
Dahlén, Micael (Editor)
Okazaki, Shintaro (Editor)
SpringerLink (Online service) (Autor Corporativo)
Descripción Fí­sica 1 recurso en línea
Idioma Ingles;
Series EAA Series
ISBN 9783658023652
Clasificación(es) 658.8
Materia(s) Economics; Marketing;
Nota(s) Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.   Contents ·         The Roles of Advertising ·         The Faces of Advertising ·         Perceptions of Advertising ·         Reception of Advertising   Target Groups ·         Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management   The Editors: Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain
Resumen The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising
Objetos Asociados
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Número Accesos 1